Over the past few years, consumers have started to move towards digitalization because people are so keen on buying merchandise online. Even the mall, shops, and high streets have been driven towards digital business. Enthusiastic customers are who went shops are now fighting online to buy products. As internet shopping has improved they have become more sophisticated, online fashion enterprises are instigated with strategically marketing methods for attracting customers through the internet. Fashion websites took a step In order to create online participation & community; fashion labels have innovated several ways to improvise interaction in relevant to products, why because internet purchasing for clothes isn’t easy. Old internet websites that have 2D photos are being replaced with pictures that can be zoomed. A famous digital shopping page provides short footage of model cat walking on their page to cultivate buying ideas. These videos will be made available for all fashi